rifornaccio
A branding project rooted in the world of artisan baking, reinterpreting its values, gestures and traditions through a contemporary graphic language. A bold yet familiar visual identity, designed to convey Gianni and Simone’s expertise and their deep connection to bread and natural fermentation.
Category
Fornaccio - PANCAFFè
The identity of Ri Fornaccio was born from the encounter between the world of traditional artisan bakeries and a contemporary, essential graphic language, with subtle references to industrial aesthetics. The name itself tells the story behind the project: “Ri” was introduced with the opening of Gianni and Simone’s second location, marking a new beginning while carrying forward the experience and expertise they have developed over the years.
The visual system is built around a few highly recognizable elements. Black gives the identity strength, character and contrast, while the soft green introduces a more natural and gentle dimension, connected to raw ingredients, the organic world and, above all, natural fermentation, a key element in the bakery’s philosophy and production.
The logo itself reflects this balance: a compact, geometric typographic composition with a bold character is softened by the more spontaneous and informal “Ri” lettering. Completing the identity is a pattern designed specifically for the brand: a three-directional module that graphically recalls the structure of a molecular bond. An abstract reference to the processes of fermentation and transformation at the heart of leavening and of Ri Fornaccio’s everyday work.
While the visual identity defines Ri Fornaccio’s character, its communication reveals its warmer and more familiar side. Bread belongs to everyday life, to the home and to our collective memory. For this reason, the brand language was designed to be simple, direct and reassuring, speaking through expressions that already feel familiar.
“Buono come il pane” (As good as bread), “Pan per focaccia” (Tit for tat), and “Pane per i tuoi denti” (Right up your street) become part of a recurring vocabulary. Familiar Italian sayings are taken from everyday language and transformed into graphic messages, creating communication that is immediate, playful and recognizable, while maintaining a strong connection to the product.
This imagery is complemented by a small illustrated character, conceived as the brand’s avatar: an elf who prepares the bread for the following day while the city sleeps. A discreet presence that introduces a narrative, almost fairy-tale dimension to the world of Ri Fornaccio, evoking the slow rhythm of fermentation and the bakery’s work through the night.
The result is an identity that goes beyond presenting a product, creating a small visual and verbal universe around bread — familiar yet contemporary, designed to accompany the brand from the physical space to its packaging and everyday communication.
